We’re spillin the TEA
This Innovation was born at the intersection of two key insights:
01_ The hard tea category is the #2 dollar growth segment with in the alcoholic RTDs
02_ Tea is the #2 alcoholic alternative, only behind soda, and ahead of energy drinks.
The team orchestrated a 360 multi-channel campaign with assets and graphics to use across email, Paid & Organic social.
World building for Hopwtr’s first new product vertical: Iced Tea. Refreshing, nostalgic, and effortlessly cool, evoking classic summer vibes. Making the thirst-quenching flavor and function shine without trying too hard.
After quick exploration of possible combinations. We landed on a can with no waves....
Wanted to capture the feel of a classic Arnold Palmer.
We chose a fresh bright blue as the base for the outer packaging to compliment the brown and yellow.
Tea was our best performing launch series across email, sms & mobile app.
+13% revenue increase
100% five star reviews
Performance marketing KPI’s outpaced our
Meta account benchmarks
