These boxes ARE UGLY! (I can say that cause I did them) we quickly learned that this wasn’t going to cut it.
Variety Packs came
Lime, Peach and Grapefruit were added within the next
2 years and with that came iterations on can messaging hierarchy. Simplification and clarity were top priorities.
Introducing 16 oz cans for our core flavors needed a slight adjustment to our bold blue stripes... because of retail factor (C-store) and proportionally it wasn’t working.
Our next innovation was our double hopped. Its has a bolder hop taste, much closer to an actual NA beer. We wanted the can to feel related
Ohh and then why not, let’s throw in a Holiday flavor with festive packaging! Spiced Apple sold out in record time creating demand for more seasonal flavors.
Most recently we introduced TEA. another opportunity to add to the product line and to differenate between our core and double hopped lines.
As we quickly expanded into retail we leaned into our bright color packaging.
It’s always fun redesigning your own work. Our latest 6-packs continue to lean into our core colors while letting the can do all the work
HOPWTR Packaging
HOPWTR launched in 2020 with three flavors, no real guidelines or packaging solutions outside of the can. We weren’t sold in stores yet, just three colors and some waves